DJ collectives + record labels
House, techno, jungle, jazz, soul, ambient, anything in between. Bring your residents, your crew, your faithful following.
For promoters · DJs · Social groupsYou bring the people.
You bring the people.
We pour the drinks.
No upfront room hire fee. Tiered deal that rewards proven promoters with full door revenue. Seven themed rooms across ten floors — your night, our building.
If you run a night, we want to hear from you.
You don't need a venue empire. You need a crowd, a vision and the chops to deliver. We've worked with all of these.
Comedy promoters + festival hubs
Open mics, line-up nights, residencies, MICF & Fringe runs. Platform Infinity is the most distinctive intimate comedy room in Melbourne.
Social + queer-friendly groups
Themed nights, book clubs that turned into parties, queer-coded everything, niche scenes. We celebrate the weird.
Pub crawl + bar tour operators
Slot us into your route as the headline stop. We can do welcome drinks, themed cocktails, dedicated rooms for your group.
Indie music promoters
Touring bands, album launches, single launches, support sets. Two stages, full PA, lighting rigs you don't need to hire.
Brand activations + launches
Take over a themed room — or the whole venue — for an experience that won't look like every other warehouse activation.
Why bring your night here.
Six reasons promoters come back. Most are about saving you time and friction.
Seven themed rooms = built-in differentiation
Your night doesn't look like every other Brunswick warehouse. Run an intimate gig in Bio-Cycle. Headline a tight 30-seater in Platform Infinity. Take the rooftop trains for a launch. The room becomes part of the marketing.
Full bar staff and AV included
No supplier coordination. No hire fees for sound. No "where do we get glassware". Trained bartenders, mics, PA, lights, projector — already there.
Our community shows up too
We promote your night to our mailing list and Instagram alongside your own marketing. No extra fee. Your audience plus ours.
Residencies welcome
Run a weekly Tuesday or a monthly Saturday. Build a regular crowd. We give residency rates that beat one-offs.
A real venue host on-site
Someone from our team runs the night with you. You focus on the talent and the door. We focus on glassware and pacing.
You keep your audience
You own the email list, the door takings, the relationship. We're the venue, not the booker. No one hides behind anyone.
A worked example.
Friday night on the Whole Rooftop. 120 capacity, $3,500 bar minimum target. Same room, three tiers — same night plays out three different ways.
You sell 100 tickets at $25$2,500 door revenue
Guests spend ~$50 each at the bar$5,000 bar take
Bar overage $1,500 · 10% bonus (BAR_BONUS or RESIDENCY)+$150 to you
Bar Bonus tier total take$2,650
Same night, what each tier walks with: Standard $2,500 (no bonus), Bar Bonus $2,650 (+10% overage), Residency $2,650 plus a 20% lower bar minimum so the same crowd hits it more easily, and a 60-day priority booking window. Numbers are illustrative — actual figures depend on the night, room, headcount, ticket price, pour rate.
Three tiers. Earn your way up.
Every promoter starts on Standard. Successful nights — defined as hitting the bar minimum we set with you — graduate you up. Each tier reduces the bar-shortfall risk you carry and adds perks. The path from "first time pitching us" to "no shortfall risk ever" is three nights.
Standard
Your first night with us. No upfront money, no contract pressure. The deal: ticket revenue is yours, but if the bar falls short of the minimum the gap comes off your ticket revenue. Capped at $0 — you never owe us money.
- No upfront room hire fee
- Ticket revenue from Stripe checkout
- Bar shortfall comes off ticket revenue (capped at $0)
- Full venue support — bar staff, AV, host
Bar Bonus
After one night where you hit the bar minimum, you graduate. Shortfall risk halves — only 50% of any gap comes off your ticket revenue. And bar overages over 25% earn you a 10% bonus.
- Everything in Standard
- Shortfall halved (50% of the gap, capped at $0)
- 10% bonus on bar overage above 125% of minimum
- Paid on settlement within 7 days
Residency
Hit the bar minimum on three nights and you graduate to our top tier. Zero shortfall deduction — your ticket revenue is fully yours, regardless of how the bar goes. Plus the perks that make each night easier to land.
- Everything in Bar Bonus
- ★ NO shortfall deduction — full ticket revenue, always
- 20% lower bar minimum
- 60-day exclusive booking window
- Co-marketing slot in our newsletter + Instagram
We set the bar minimum together when you book — based on the room, night of week, and headcount. Honest minimums make the deal fair on both sides. If you're not sure the room you want will hit the number, we'll suggest a different one.
The fine print, plainly.
We do this hundreds of times a year. Some things we've learned to set up upfront so we're both clear from day one.
You provide the talent + draw
Acts, DJs, MCs, programming, lineup. Whatever your night needs to feel like itself.
Tickets sold through our portal
Approved promoters get a portal account — your event page, ticket types, live sales analytics, share assets, attendee list. We host the checkout (Stripe). For events at other venues, use whatever platform you like.
Bar minimum target tied to capacity + night
A weeknight gets a lower minimum than a Saturday. We'll send you the number for your specific room and date upfront.
No exclusivity inside the venue
You can't bring outside booze, outside bartenders, or outside ticketing. Catering and DJs you're welcome to bring (just loop us in early).
Insurance for special activations
For pyro, animals, large-scale brand stuff — you'll need event insurance. We'll tell you what's required.
Mutual cancellation respect
Same policy as private hire — full refund 7+ days out, 50% inside a week, deposit non-refundable inside 24 hours. We're flexible on rescheduling.
From pitch to event night.
No back-and-forth. We move fast on good pitches.
01
Day 0Pitch your night
Fill the form below. Tell us your concept, your usual draw, your target date and room. We'll write back within 48 hours with a yes/no and rough numbers.
02
Within 1 weekSite visit + agreement
Walk the room, meet your dedicated host, finalise the bar minimum and bonus terms. Everything in writing. Small deposit secures the date.
03
Event nightYou run the front, we run the back
You handle door, programming and your own crew. We handle bar, AV, security and the room. Settlement and bonus paid within 7 days.
Tell us about it.
The more specific the pitch, the faster the answer. We respond within 48 hours.
Already got a date in mind?
Skip the pitch — send us your vision and we'll figure out the room.
Pitch your night →